The problem: We don't know WHEN to publish WHAT

The solution:

A calendar that proactively suggests:

Recurring annual events (e.g., "Black Friday in 2 weeks → prepare a post")

Seasonal trends ("In January, productivity posts perform 2x better")

Your personal cycles ("You publish little in August → prepare content in July")

Bonus: Thematic "gap" detection

"You've never talked about [topic X] that interests your audience"

"You've been talking only about [topic Y] for 3 months → diversify?"

Why it's powerful: Transforms sporadic inspiration into continuous strategy