The problem: We don't know WHEN to publish WHAT The solution: A calendar that proactively suggests: Recurring annual events (e.g., "Black Friday in 2 weeks → prepare a post") Seasonal trends ("In January, productivity posts perform 2x better") Your personal cycles ("You publish little in August → prepare content in July") Bonus: Thematic "gap" detection "You've never talked about [topic X] that interests your audience" "You've been talking only about [topic Y] for 3 months → diversify?" Why it's powerful: Transforms sporadic inspiration into continuous strategy